For Immediate Release
Press Inquiries: Tom Hershenson +1 408-774 4343
Susan Nicolls +1 408-774-6901

General Magic Names New Chief Financial Officer

Zimmerman Brings More Than 25 Years of Corporate Experience

SUNNYVALE, Calif., 31 July 1996 -- General Magic, Inc. (Nasdaq:GMGC) today announced that it has named John Zimmerman as Senior Vice President and Chief Financial Officer. Zimmerman comes to General Magic from Diva Communications, where he served as Chief Financial Officer. At General Magic, Zimmerman is responsible for the overall fiscal and administrative management of the Company. Functions reporting to him include finance, treasury, accounting, administration, investor relations, facilities and management information systems.

"As General Magic continues its work to deliver engaging, active Internet software, important appointments such as John's help add the necessary expertise to reach that goal," said Marc Porat, Chairman and CEO of General Magic. "John brings extensive experience and skills to aid the company as we continue to actively pursue the strategies we announced in June."

"The combination of talent and technology at General Magic will generate an extremely exciting opportunity," added Zimmerman. "I am looking forward to participating in turning that technology into high impact products."

John Zimmerman has more than 25 years of financial, operations, and administrativeexperience with both large companies such as General Electric Company, Caterpillar Tractor Company, Intel Corporation, as well as start-ups such as Diva Communications, Level One Communications, and Integrated Circuit Works. At Intel he held a number of key positions including Controller for Semiconductor Manufacturing, Director of Finance and Administration for Intel Japan KK, and Controller for the Semiconductor Products Group. Zimmerman holds a bachelor's degree in Economics from Ohio University and a master's degree in Business Administration from Xavier University, and is a graduate of General Electric's highly respected Financial Management Training Program.

General Magic, Inc. (Nasdaq: GMGC) was founded in 1990 and provides engaging, active Internet software for business professionals, developers, device manufacturers, service providers and enterprises. General Magic is headquartered in Sunnyvale, California, with offices in Paris and Tokyo. For more information on General Magic and its products, visit General Magic's web site.

# # #

Magic Cap, Tabriz and Telescript are registered trademarks of General Magic, Inc.

General Magic acknowledges the right of the trademark owners for all trademarks referred to herein